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Sellers

How I List and Market Your Property

Selling is a big step, and you should know exactly what happens once you list with me. Here's my process, from our first conversation to closing day. Every property is different, so we'll shape the plan around yours.

Photo to be added A strong listing photo can replace this note in the hero. None is published here yet.

My listing process

  1. First conversation.

    We talk about your goals, timeline and any questions you have about selling.

  2. Walk-through.

    I visit the property, note its strengths, and flag anything worth fixing or tidying before it goes on the market.

  3. Pricing with good information.

    I prepare a comparative market analysis using recent sales and current competition, and we set a list price together.

  4. Preparation.

    Practical suggestions on repairs, decluttering and staging, scaled to your budget.

    Optional: staging or cleaning contacts David can refer.

  5. Paperwork.

    We sign the listing agreement and complete the property disclosure statement, and I explain every document in plain language.

  6. Launch.

    Your property goes live with photos, video and the full marketing plan below.

  7. Showings and feedback.

    I coordinate showings and pass along buyer feedback so you know what people are saying.

  8. Offers and negotiation.

    I walk you through each offer and represent your interests in negotiations.

  9. Conditions to closing.

    I stay with you through inspections, financing and paperwork, and work with your lawyer through to closing day.

My marketing plan

Professional photography.

To confirm: professional photographer, drone or aerial photos where suitable, floor plans, and a virtual tour.

Video and reels.

A walk-through video and short reels made for Instagram and Facebook.

To confirm: TikTok and YouTube, if David uses them.

Social media.

Posts and reels on my social channels.

To confirm: any paid promotion.

Newsletters.

Your listing featured in my Residential or Commercial email newsletter, sent to subscribers who've asked to hear from me.

MLS® and REALTOR.ca.

Listed on the MLS® System, which feeds REALTOR.ca and reaches other REALTORS® and their buyers, and on the ViewPoint Realty website.

Open houses.

Public open houses and REALTOR® open houses where they make sense for your property.

Signage and print.

To confirm: yard sign, feature sheets, and brochures.

My network.

I let my contacts and fellow REALTORS® know when a property that may suit their clients comes up.

Commercial, business and land listings.

Targeted marketing to likely buyers and investors, with confidentiality agreements where needed for business sales.

Keeping you in the loop

You'll get regular updates on showings, feedback and activity, by phone, text or email, whichever suits you.

Every property and market is different. Marketing helps get your property seen; it does not guarantee a sale, a sale price or a timeline. The MLS® and Multiple Listing Service® trademarks are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.

Thinking about selling?

Let's sit down and talk about your property.

Book a Listing Conversation Request a Market Analysis

David MacLeod, REALTOR® with ViewPoint Realty.